HEAD OF CUSTOMER LIFE CYCLE MANAGEMENT
Your Next Career Move:
This isn’t just another marketing leadership role, it’s your chance to shape how thousands of customers experience one of the most loved financial wellness platforms in the Philippines. As the Head of Customer Lifecycle Marketing, you’ll architect the full journey, from awareness to retention, ensuring every touchpoint drives value, engagement, and growth.
We’ve been exclusively retained to find a visionary marketing leader for a rapidly scaling fintech company at the forefront of transforming employee wellness. With an innovative platform offering salary-linked financial services, the company empowers organizations to better support their people while achieving real business outcomes.
As Head of Customer Lifecycle Marketing, you’ll lead a high-performing team to design, execute, and optimize campaigns that guide customers through the funnel, driving acquisition, conversion, retention, and long-term loyalty. You’ll collaborate across growth, product, design, and sales to deliver measurable impact, while building scalable strategies powered by data, personalization, and omnichannel engagement.
This is a hybrid leadership role, with flexibility for remote work and a culture that values initiative, innovation, and bold thinking.
What You’ll Own:
Customer Lifecycle Strategy. Design and implement marketing strategies that guide customers from awareness through engagement, conversion, and retention, turning them into long-term advocates.
Revenue Alignment. Partner with Growth, Sales, and Product to ensure lifecycle efforts directly fuel revenue goals.
Omnichannel Campaigns. Lead campaigns across email, SMS, push, app, and web, using automation tools to deliver personalized and scalable experiences.
Funnel Optimization. Leverage data, A/B testing, and insights to continuously refine messaging, creatives, and offers that move customers effectively through the funnel.
Customer Insights. Harness behavioral and transactional data to inform segmentation and personalization strategies.
Team Leadership. Guide and mentor a team of specialists, driving innovation, accountability, and measurable results.
Cross-Functional Collaboration. Work closely with communications, design, and product teams to ensure seamless user experiences.
What You Bring To The Table:
5+ years of experience in lifecycle marketing, customer engagement, or related roles.
Proven track record leading and mentoring marketing teams.
Expertise in automation platforms (e.g., Customer.io, HubSpot, Salesforce).
Proficiency in analytics tools (e.g., Mixpanel, Tableau) for performance tracking and insight generation.
Deep understanding of segmentation, personalization, and omnichannel strategies.
Collaborative leadership style with the ability to influence without direct authority.
Results-driven mindset with a focus on measurable impact.
Major plus: experience in fintech, lending, or financial services.
Location & Schedule Flexibility
Hybrid role based in Makati, with flexibility for remote work. Expect a mix of strategy sessions, cross-functional collaboration, and high-impact execution.
Your Future Starts Here. Are You Ready?
If you’re a bold, visionary marketing leader passionate about customer experience and lifecycle innovation, this is your opportunity to transform lives while driving growth in a company reshaping the future of financial wellness.
While we’d love to respond to every application, we’ll only be reaching out to shortlisted candidates. Thank you for your understanding and interest.
