GTM SENIOR MANAGER / PRODUCT MARKERTING LEAD
Your Next Career Move:
This isn’t just another product marketing role, this is your opportunity to shape how digital financial wellness solutions reach and impact millions of employees across emerging markets.
We’ve been engaged to help scale the Product organization of a leading financial wellness and employee benefits technology company operating across Southeast Asia and India. Since 2017, this organization has provided holistic, salary-linked wellness solutions that empower employees and support progressive HR leaders.
As a Product Marketing Manager, you’ll bridge Product, Marketing, Growth, Success, and Sales, defining positioning, driving go-to-market strategy, and ensuring new products land with clarity, relevance, and scale. You’re not just marketing features, you’re shaping product narratives that improve lives..
📌 Product Impact: You’ll own high-impact GTM initiatives across B2B distribution and B2C adoption, helping scale payments, lending, and financial wellness products through employer and partner ecosystems.
This is a full-time, remote-first role for strategic GTM leaders who thrive in fast-moving, data-driven fintech environments.
Job Purpose:
We are looking for a GTM Senior Manager / Lead to translate market, customer, and performance insights into sharp strategic bets and executable plans. This role bridges leadership, product, marketing, sales, operations, finance, and risk, ensuring the organization focuses on the right opportunities, designs winning propositions and go-to-market strategies, and delivers against a clear, prioritized roadmap.
By owning high-impact initiatives, defining what success looks like, and driving alignment across teams, this role supports disciplined, data-driven, and scalable business growth.
The Team:
You’ll join the B2B Go-to-Market (GTM) team, which drives customer acquisition and monetization through B2B products, services, and partnerships. The team turns employers and partners into powerful distribution channels, leads key strategic initiatives, aligns cross-functional teams, and tracks the performance of payments, lending, and financial wellness solutions to deliver sustainable, long-term growth.
What You’ll Own:
Market & Insight
Understand the market, competition, customers, and internal performance to inform strategic choices.
Run market and competitor scans, benchmarks, and trend analyses.
Lead customer and user research, segmentation, and JTBD studies.
Size opportunities and assess the commercial potential of product ideas.
Monitor market signals and translate them into clear strategic implications.
Strategic Planning & Prioritization
Turn insights and vision into clear strategic choices, focus areas, and investment priorities.
Define strategic options and recommendations for leadership.
Build business cases and scenario analyses.
Co-create and refine OKRs and key success metrics.
Prioritize initiatives and support annual and quarterly planning.
Strategic Initiatives & Execution
Own the strategic initiative portfolio and orchestrate cross-functional execution.
Maintain and update the strategic roadmap and initiative portfolio.
Design, launch, and interpret experiments to validate strategic hypotheses.
Lead or support cross-functional strategic initiatives with clear milestones and owners.
Track progress, manage risks and dependencies, and align key functions.
GTM Planning & Enablement
Design how the organization wins in the market through clear value propositions, targeting, and go-to-market motions.
Define value propositions, bundles, pricing, and target segments.
Build GTM strategies for B2B distribution and B2C adoption.
Partner with Product, Marketing, and Sales on launch plans and GTM materials.
Train and enable internal teams; support lifecycle marketing on positioning and messaging.
Performance Management & Analytics
Define what success looks like, measure it, and drive performance insights and interventions.
Define KPIs, targets, and measurement frameworks.
Analyze adoption, engagement, satisfaction, and funnel performance.
Build and maintain dashboards and scorecards with Data and Finance.
Recommend optimizations and support P&L and unit economics analysis.
Stakeholder Management & Communication
Drive alignment and decisions by communicating strategy clearly and managing stakeholders effectively.
Prepare executive-level narratives (decks, memos, briefs).
Turn complex analyses into simple, compelling stories for senior leaders.
Facilitate strategy reviews, decision forums, and cross-functional workshops.
Manage expectations, align stakeholders, and help resolve trade-offs.
What You Bring To The Table:
Bachelor’s degree in Business, Engineering, or a related field.
5+ years of experience in strategy, product, or product marketing, preferably in a digital-first or fintech environment.
Proven track record of launching products and driving customer adoption.
Experience working across both B2B and B2C environments.
Strong storytelling, presentation, and executive communication skills.
Ability to break down complex problems and articulate clear decisions and trade-offs.
Experience working cross-functionally with Product, Sales, Marketing, Finance, Operations, and Data teams.
Location & Schedule Flexibility
Remote-first, with collaboration across regional teams in Southeast Asia and India
Your Future Starts Here. Are You Ready?
If you’re a GTM leader who thrives at the intersection of strategy, execution, and customer impact, and you want to help scale financial solutions that genuinely improve lives, this role was built for you.
While we’d love to respond to every application, only shortlisted candidates will be contacted. Thank you for your interest.
